Introduction
This Privacy Policy describes how Golfurex handles personal details collected from visitors and users of our digital platform. As a golf course brand operating in Hong Kong, we act as the data controller for your information.
We process your personal data in strict compliance with the Personal Data (Privacy) Ordinance (PDPO) of Hong Kong and relevant international digital outreach standards. We establish this policy to explain our collection actions openly, providing complete clarity regarding how your records are gathered, stored, utilized, and shared during your interactions with our online presence.
Collection Points
We divide the data we collect into two distinct categories to maintain clear transparency about how your information enters our system:
- Information You Provide (Checkout): When you reserve tee times, sign up for club memberships, or complete transactions on our digital portal, you supply specific details directly. This profile includes your full name, telephone number, email address, physical mailing details, and payment information during the checkout process. We gather this data to finalize your requests, deliver access to our facilities, and communicate updates about your specific bookings.
- Information We Collect Automatically (Cookies/Analytics): When you browse our platform, our servers gather specific tracking elements automatically. This includes your network IP address, browser type, device identifiers, specific pages viewed, and the duration of your visit. We utilize cookies and digital analytics tools to understand user interaction patterns and optimize our page presentation. You can modify your internet browser setup to decline cookies, though some interactive website features may not operate correctly as a result.
Usage Purpose
We utilize your personal details based on clear legal grounds, processing data only when we have a valid reason to do so:
- Contractual Necessity: We process your personal details to fulfill our agreements with you. This includes scheduling your tee times, processing membership renewals, and managing facility access requests.
- Legitimate Interests: We utilize information to maintain our business operations, defend our portal from fraudulent activity, evaluate our service stability, and analyze general website engagement to improve our user experience.
- Explicit Consent for Marketing: With your prior permission, we use your email address to share voluntary announcements regarding tournament registrations, event schedules, and service updates. You retain the right to withdraw this marketing consent at any time by clicking the unsubscribe link inside our digital correspondence.
External Partners
We do not sell your personal details to outside parties. We share relevant information with selected external entities strictly to facilitate our business operations:
- Logistics and Operations: We share your scheduling details with operational partners who assist in coordinating physical tournament events and managing course logistics.
- Payment Processors: Your transaction details are transmitted to external payment handling companies to settle your checkout balances securely.
- Google Advertising Tools: We cooperate with Google, utilizing Google advertising systems and analytics tools to evaluate our audience reach. Google deploys cookies to show relevant promotional placements across the internet based on your visits to our portal and other digital spaces.
Security and Retention
We maintain administrative and electronic measures designed to shield your personal details from accidental loss, unidentified alteration, disclosure, or access. Your details are kept only for the duration necessary to satisfy the operational purposes detailed in this policy, or to comply with statutory local recordkeeping rules.
User Empowerment
Under the PDPO, users in Hong Kong possess specific legal rights regarding their personal details:
- Access: You can ask for copies of the personal data we hold about you.
- Correction: You have the right to modify or amend inaccurate or outdated details in our system.
- Deletion: You may request the erasure of your personal data when it is no longer required for operational or statutory legal purposes.
To exercise these rights, or if you have questions regarding our data procedures, please reach our team using the details below:
Company Name: Golfurex
Email: play@golfurex.com
Active Hours: 10:00 AM to 7:00 PM, HKT